Įspecially in the wake of the Michael Brown shooting, the company's body camera business saw significant growth.
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In 2009, after prosecutor Daniel Shue exonerated Fort Smith police officer Brandon Davis based on footage from an Axon Pro camera, both Davis and Shue began to provide testimonials for the product in its marketing. The company piloted Axon Pro in various small cities and towns. TASER's CEO Rick Smith explained that the products were designed to "help provide revolutionary digital evidence collection, storage and retrieval for law enforcement". It was designed to be head-mounted, and upload footage for online storage on a web-based service known as. In 2008, the company unveiled its first body camera, the Axon Pro. By October 2010, at least 45,000 TASER Cams had been sold. In 2005, TASER International began to offer an accessory for its taser products, TASER Cam, which adds a grip-mounted camera that is activated after the safety is disengaged, to its battery pack. Despite the controversies that have centered around the products (including deaths attributed to taser usage), the company maintained its dominant market position. Patent lawsuits by TASER International led to the shutdown of both Stinger Systems and its successor company, Karbon Arms both companies were founded by Robert Gruder.
The company also took significant action against competitors, having acquired the aforementioned Tasertron, and aggressively defending its patents. In May 2001, they filed for an initial public offering and began trading on NASDAQ under the stock symbol TASR.
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With a $6.8 million deficit in 2001, TASER International took steps to improve sales by offering to pay police officers to train others on how to use their products this marketing technique helped improve the company's market share, reaching $24.5 million in net sales by 2003, and nearly $68 million in 2004.
Īfter nearly going bankrupt marketing other products such as an electroshock-based anti-theft system for automobiles known as "Auto Taser", the company, later renamed TASER International, introduced its TASER M26 weapon in 1999. During development, the company faced competition from another vendor, Tasertron, whose product had become associated with its alleged ineffectiveness during the police confrontation of Rodney King.
to, with Cover, design a version of the device that would use compressed nitrogen instead of gunpowder as a propellant. In 1993, Rick and Tom Smith formed AIR TASER, Inc. In 1980, the Los Angeles Police Department conducted a successful field test of an improved version (having reconsidered its earlier rejections of the technology after the shooting of Eula Love), but the device remained commercially unsuccessful and Cover's company, Taser Systems Inc., collapsed. The Taser Public Defender used gunpowder as its propellant, which led the Bureau of Alcohol, Tobacco and Firearms to classify it as a firearm in 1976, a decision that limited sales. By 1974, Cover had completed the device, which he named the " Tom Swift Electric Rifle" (TSER), referencing the 1911 novel Tom Swift and his Electric Rifle to make it easier to pronounce as a word, Cover later added an "A" to the acronym to form " TASER". In 1969, NASA researcher Jack Cover began to develop a non-lethal electric weapon to help police officers control suspects, as an alternative to firearms.
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